The new frontier in marketing & sales
Imagine a world where AI assistants and procurement systems are not just tools, but active participants in the marketplace, making purchasing decisions at scale. This exciting new paradigm, known as “AI as Customer,” transforms the way we think about sales and marketing.
Ming-Hui Huang, Roland T. Rust (2022) “AI as Customer”
Journal of Service Management Vol. 33 No. 2, pp. 210-220
DOI 10.1108/JOSM-11-2021-0425
As AI becomes increasingly sophisticated, these digital agents are equipped to analyze vast amounts of data, understand consumer preferences, and execute purchases with precision. They are not just facilitating transactions; they are shaping the future of commerce. This emerging audience represents a significant opportunity for businesses to innovate their strategies and connect in ways never before possible.
Embracing AI as a customer opens up new avenues for targeting, engagement, and conversion. Marketers can now tailor their messages and offerings specifically for AI systems, ensuring they resonate in a highly automated landscape.
Join us on this thrilling journey into the future of sales and marketing. The potential is limitless, and those who adapt early will be at the forefront of this revolution. Are you ready to explore how to engage this powerful new audience?